Join World-Renowned Supply-Chain Management, Sales, Marketing and Channel Management Experts from UC Berkeley, INSEAD and the National University of Singapore for an Information Sharing Session on Trends and Opportunities for Top-Line Growth.

This seminar brings together experts in the fields of Supply Chain Management, Production, Inventory Management, Sales and Marketing, Pricing and Revenue Optimization, Channel Analytics. The speakers bring forth with them numerous years of consulting and implementation experience with companies such as Boeing, Campbell's Soup, Hewlett Packard, IBM, INTEL, Johnson and Johnson, Nokia etc. Collectively, they will provide insights into the trends, challenges and best practices in the manufacturing industry.

The seminar also highlights the pivotal role of improved visibility into all global operations for more accurate and consistent reporting so that management can respond more effectively in the face of globalization and fluctuating market demand. It is only with vital information at their fingertips that management is empowered to make informed and intelligent decisions related to supply and demand, and to reduce inventory-related costs and collaborate more effectively with partners to drive revenue.

Agenda:
8.15am	Registration and Breakfast
9.00am	Welcome Address Dr Moh Chong Tau, Honorary Treasurer, Singapore Manufacturer's Federation
9.10am	Keynote Address: Innovative Supply Chains Prof Christopher Tang, Dean and Cycle & Carriage Professor of Business Administration, NUS Business School, National University of Singapore Synopsis As customers demand personalized products and new products, manufacturers and retailers face major difficulties to meet customers' expectations in an efficient manner. This presentation highlights some innovative supply chain strategies that yield proven results in America and Asia.
9.50am	Pricing and Revenue Optimization Prof Teck H Ho, William Halford, Jr Family Professor of Marketing, Haas School of Business, UC Berkeley Synopsis Of the 4Ps of marketing, pricing is the only P that brings in revenue. It is also the P that can easily turn off customers and upset competitors. In this seminar, we will discuss several power pricing concepts that will help you to increase your revenue. We will provide a pricing scorecard to show you where you should improve and what information you should collect in order to apply these power pricing concepts for revenue enhancements.
10.30am	Coffee/Tea Break
10.50am	Channel Coordination - Delivering Performance by Design Prof Paddy Padmanabhan, Chaired Professor of Marketing, INSEAD Synopsis Historically, distribution channels (i.e., place) have been the least prominent of the marketing mix variables. The reality today, thanks to product proliferation, media fragmentation, retailer power, the Internet, etc., is vastly different.The successes of Dell, Wal-Mart, Amazon, etc. highlight the tremendous payoffs from proper design and management of distribution channels. This presentation will illustrate how firms can enhance overall channel performance through careful design of channel incentive mechanisms.
11.30am	Channel Analytics for Strategic Decision-Making Tan Chang Huong, CEO, iGINE Synopsis The importance of continuous insight into your channels is critical to navigating your enterprise through fluctuations in demand and steering your enterprise towards enhanced channel profitability. However, the truth of the matter is that such critical information resides with disparate partners, locations and IT systems. Find out how technology can serve as a key enabler in providing vital information to support the decision-making process.
12.15pm	Lunch Sponsored by iGINE
1.30pm	Best Practices in Channel Management: Drive More Out of Your Channel Partnerships Braham Shnider, Managing Director, Channel Enablers, Australia Synopsis Product Vendors spend millions of dollars managing their partners and indirect channels, yet often they are not happy with the results. Effective channel management can be the difference between you and one of your competitors winning. The presentation explores the industry best practices in Channel Management to drive more out of your channel partnerships.
2.10pm	Customer Case Study: Sun Microsystems -Leveraging Channel Partners and Technology for Success Edwin Yeo, Partner Development Director, Sun Microsystems Pte Ltd Synopsis Ranked 155 in the Fortune 500 index, Sun continues on its quest as a leading provider of industrial strength hardware, software and services to power the Internet. With a strong presence in the Asia-Pacific region, the case study shows how Sun leverages on its channel partners and on technology for competitive advantage by helping their partners to help them drive revenue, lower inventory-related costs and increase customer satisfaction.
2.40pm	Closing Remarks and Lucky Draw Stand a Chance to Win a Selangor Pewter Camelot Chess Set
2.50pm	Coffee/Tea
3.00pm	End
Registration Fees   Early Bird Special (payment must be received before 28th August, 2003) Usual (payment received after 28th August, 2003) SMa Federation and ICPAS Members Individual Rate SGD 120/pax (USD 69) SGD 199/pax (USD 114) SGD 96/pax Group Rate (2 or more) SGD 99/pax (USD 57) SGD 179/pax (USD 103) SGD 86/pax Payment Methods - All payments should be received at least 14 days prior to the event - Please quote your name and company name in your payment instructions Cheque/Bank Draft (SGD) Payable to: iGINE Pte Ltd Direct Credit Payment (SGD) Payable to: iGINE Pte Ltd Bank: Citibank, N.A. Account No. 0-815695-003 Swift Code: Citisgsg Direct Credit (USD)/Telegraphic Transfer (USD) Payable to: iGINE Pte Ltd Bank: Citibank, N.A. Account No. 0-815695-011 Swift Code: Citisgsg Cancellation and substitution Policy We regret that no cancellation will be accepted after registration is submitted and no refund will be made. But we welcome substitute delegates if notice is made in writing at least 3 working days prior to the event.
Brought to you by:iGINE Supported by: Singapore Manufacturer's Federation and iLIUP For Enquiries: Tel: +65 68266922 (Pamela) Email: contact_us@igine.com

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Prof Teck H HO
Prof Teck-H Ho is a William Halford, Jr Family Professor of Marketing at the Haas School of Business, University of Berkeley. He is the co-director of the Berkeley Social Sciences Laboratory. Prof Ho is a world-renowned expert in the areas of pricing and revenue optimization, marketing strategies, new product management, and marketing research. Prior to this, Prof Ho held academic appointments at other prestigious Institutions such as The Wharton School, University of Pennsylvania and The Anderson School, University of California, Los Angeles. Prof Ho is a much sought after speaker for his domain knowledge. He has delivered many presentations and conducted workshops at various international marketing conferences to both academic and corporate audiences. He has consulted for Campbell Soups, INTEL, Boeing, Hewlett Packard, and Lucent Technologies.

Prof Paddy Padmanabhan
Prof V. "Paddy" Padmanabhan is the INSEAD Chaired Professor of Marketing, INSEAD-Singapore and the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University. His current research examines issues in the Management of Services, Coordinating Channels of Distribution, Pricing Strategies and Supply Chain Management. Previously, he was on the faculty at the Graduate School of Business, Stanford University where he was Associate Professor of Marketing and Fletcher Jones Faculty Fellow. He has been a Visiting Professor at the Kellog Graduate School of Management, Northwestern University, and INSEAD-France. He has consulted widely with companies such as Johnson & Johnson, Hewlett-Packard, ITT-Sheraton, Monsanto, Solutia, Pfizer, Target and K-mart.

Tan Chang Huong
Tan Chang Huong is the founder and Chief Executive Officer of iGINE, a leading provider of Partner Relationship Management solutions whose global customers include companies such as Sun Microsystems, Hewlett Packard and Sony. Prior to iGINE, Chang Huong had over a decade's experience in technology development, management, sales and strategic planning in the hi-tech industry. Chang Huong graduated from the University of Illinois at Urbana-Champaign with a Masters of Science in Electrical and Computer Engineering. He also holds a Masters of Science in Industrial Engineering from ENSEM in France.

Braham Shnider
Braham Shnider is the founder and Managing Director of Channel Enablers, the leading channels and alliances management consultancy in the Asia Pacific region. Before starting Channel Enablers, he founded ITG Computers in 1992, an Australian IT distribution wholesaler, which he later sold to Ingram Micro. He founded Channel Enablers in 1999, and has assisted many high tech vendors with the development and review of their channels and alliances strategy and planning. Clients that he has assisted include BMC, Citrix, EMC, HP, IBM, Oracle, Nokia, Sun Microsystems, Singtel Optus, and Telstra. He is a regular keynote speaker on Channels ad Alliances best practices and runs Channels and Alliances management workshops throughout Asia.

Edwin Yeo
Edwin Yeo is the Partner Development Director for Sun Microsystems, Singapore. He is responsible for overseeing the channels operation of Sun's partner community in Singapore, as well as partner developments across the Asia South region. Prior to Sun, Edwin was the Sales Manager of Pacific Internet. In 1996, together with his team, they won a major project with PSA to move the Portnet system onto the Internet. The Portnet system is widely regarded as one of the forerunners of B2B implementation over the Internet. Edwin joined Sun in 1997 as the Sales Manager for the Manufacturing Sector. Edwin holds a Bachelor of Engineering Degree from the National University of Singapore, and a Masters Degree in Business Administration from Rutgers University.