Today, manufacturers rely on their channel partners to maximize revenue, increase market penetration and enhance customer satisfaction. The key to achieving mutually beneficial relationships is part Art and part Science. Companies need to introduce the right tools to facilitate and enhance collaboration, and design and implement channel programs to achieve sales targets, reduce costs, attain partner loyalty and increase productivity.

Our guest speaker, Kevin Lee, CEO of Envocis Technology, will share his experiences on how to effectively leverage on and motivate sales channels to drive revenues. Kevin brings forth his experience from managing channels in Iomega and Intel. He is a recipient of Intel's Achievement Award for his brainchild - the Genuine Intel Dealer program that helped the company recruit more than 20,000 authorized dealers in Asia Pacific and which resulted in more than US$1 billion worth of business. He was also instrumental in spearheading Intel's penetration into emerging markets such as China, Vietnam, Malaysia, and India etc. Some of Kevin's innovative ideas such as the Champs program, demo days etceteras continue to be key driving forces behind Intel's channel business today.

The session will be complemented by an introduction to iGINE's Channel Visibility software, followed by a case study. Channel Visibility provides manufacturers with a collaboration platform to gain timely and accurate insight into channel performance. The software automates and streamlines the data collection, validation and reporting of channel sales and inventory data that reside with global partners and in disparate IT systems. This enables management to enhance their sales forecast accuracy, manage inventory and implement more effective channel initiatives to drive revenue.

Agenda:
8:30am	Registration and Breakfast
9.30am	Welcome Address
9.45am	Key Strategies to Successful Partner Collaboration. Kevin Lee, CEO, Envocis Technology
10.30am	Channel Visibility: Dashboard-level metrics into Channel Partner Performance and a Case Study Tan Chang Huong, CEO, iGINE
11.15am	Q&A
11.30am	End
Who should attend: Senior Executives in the Manufacturing Industry (Managers and Directors in Sales and Marketing, E-Business and IT, Channels, Finance, and Operations) Our Guest Speaker: Kevin Lee, CEO and Founder, Envocis Technology Kevin Lee brings with him an extensive background in information technology and business management in the Asia Pacific region. Prior to founding Envocis Technology Limited, Kevin worked for world-class companies including Intel, Iomega, AT&T and Motorola for over 10 years in Asia. At Intel, Kevin served as a Director and Headquarter staff in their Asia Pacific operations. Kevin has also founded other business ventures focusing on the emerging Chinese market. Kevin holds a BS in Electronic Engineering from Texas A&M University, USA and an MBA from University of Hull, UK.
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