Jointly Brought To You by:
CNSG, ECS Computers, iGINE, Oracle, Sun Microsystems

The Hi-Tech/ Electronics Manufacturing industry is characterized by a highly fragmented market and the demand for a given manufacturer's products depends on the strength of its brand. Given that at least 50 percent of high-tech sales are generated through indirect channels, brand owners will need to leverage on their existing multi-channel and multi-tier sales and distribution networks to meet the demands of their customers through a whole suite of activities related to marketing, sales, order fulfillment and post-sales activities. Today, sell-side eCommerce is no longer a technology issue, it is a business strategy issue that creates new, interesting opportunities.

Senior executives from IDC, Sun Microsystems, Oracle as well as iGINE will share their insights into the trends, best practices and market opportunities in the High-Tech/ Electronics Industry. This will be followed by a case study of a biomedical supplies company that reaped significant cost savings in adopting a solution that helped manage the order flow across 5 tiers of channel partners and enjoying an ROI of over 300%.

Agenda:
9.30am	Registration
10:00am	Welcome Address Wong Jeh Shyan, CEO, CommerceNet Singapore Ltd
10.05am	The Role of B2B Sell-Side in Generating Channel Profitability Richard Jacobson, Manager - B2B Internet Research, IDC Asia-Pacific
10.25am	E-commerce Forces shaping Sales and Distribution in the Hi-Tech Industry Madhukar Rajagopal, Solutions Director, Supply Chain Applications, Oracle Asia Pacific
10:45am	Morning Break
11:00am	Leveraging on Technology to Maximize Demand for Your Company's Products Tony Kam, Partner Sales Manager, Sun Microsystems Inc..
11:20am	The iGINE Advantage: Powering Business Collaboration through sell-side eCommerce and a case study Tan Chang Huong, CEO, iGINE Pte Ltd
11.40am	Question and Answer Session
12.00pm	Lunch
1.00pm	End of Industry Dialogue